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Seller's Guide

Everything You Need To Know About Putting Your Home On The Market, Accepting An Offer, And Closing On Your Home.

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THE BEINFIELD TEAM

The Beinfield Team is a family team with over 40 years of Real Estate experience. Liz Beinfield is the principal member and has been the prominent go-to agent in Rowayton for the last 35 years. She is joined by her two daughters Jenny Friedman and Zoe Hamann as well as her niece, Carolyn Nally. This group of women were born and raised in Fairfield County, Liz in Westport, and the other three in Rowayton. They know these communities, homes and history intimately

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Let me show you why we are the right agents for you.

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When you work with us, you will get:

  • Our deep-rooted local relationships both with sellers and agents alike, translates into insider knowledge of off-market listings and opportunities. We’re often referred to as the“off-market gurus”.
  • Our team takes a holistic and strategicapproach to real estate. Our knowledge of the industry complemented by our resourcefulness and relationships, allows us to assist clients through the transaction and beyond. This unprecedented market can be challenging to navigate. Buyers can be left feeling defeated while sellers are maneuvering through timelines, moving and getting the best value for their home.
  • We all share a unique passion for architecture and design. Each member of the team has hands-on experience renovating multiple homes and takes pride in helping our clients through this process. We work with many local contractors and are never shy to share and even help execute our visions for a space. 

WE LET OUR CLIENTS DO THE TALKING.

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KEY TERMS

SELLER TIMELINE

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01

Let's Talk


We’ll meet to discuss your timeline and goals, trends in the current marketplace, and assess your property’s qualities and characteristics. Once we have seen your home, we will analyze comparable property sales and work with you to determine pricing. From there we can outline a strategic plan to achieve the best possible result for you as a seller. 

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02

Setting the Stage

From applying a fresh coat of paint to rearranging furniture, we will work with you to ensure the property is visually ready to make the best first impression with buyers. We will prepare to market your property which can include scheduling a photoshoot, organizing staging, having floor plans drawn up, and writing a listing description. We’ll also sit down to complete the Seller Disclosure documents necessary for the transaction.

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03

Going Live

Your property listing is showcased on Compass.com and sent across our 100+ partner sites for the duration of the selling process.

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04

Spreading the Word

We will develop and execute an
intelligent, effective marketing plan.
The Compass marketing team will
produce beautiful print and digital
collateral to strategically showcase
your property. Eye-catching yard
signs are produced and can be placed
outside your property.

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05

Making Connections

We will continuously leverage professional contacts and the Compass Network Tool to find ideal buyers and brokers. Open houses are hosted for both brokers and clients on an ongoing basis.

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06

Building a Strategy

We will conduct an assessment of the market response within the first couple weeks your listing is live. The feedback from agents and buyers is aggregated, and the listing strategy is revised if necessary.

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07

Communication & Measuring Success

We will establish the best method and frequency of communication. We will provide frequent updates and continuous traffic metrics, as well as information about the market.

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08

Receiving an Offer

Once an offer is made, we will contact you to review the terms of the offer and to analyze the pros and cons. Together we will help you decide how to respond to the buyer in one of several ways: by accepting the offer, rejecting the offer, or making a counter offer.

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09

Negotiating the Details

The contract is negotiated and accepted through both parties’ attorneys. We will work with you and your attorney to observe and record all contingency periods throughout the in-contract stage. A property appraisal (if the buyer is receiving a mortgage) and home inspection (if the buyer opts to conduct one) occur and any further negotiations are managed.

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10

Completing the Close

We will monitor and coordinate all the details necessary to get you to the finish line. Once the buyer has performed inspections, removed their contingencies, and the loan (if any) is ready to fund, we'll arrange the final walk-through. This usually occurs the evening before or morning of the closing. Finally, at closing you will hand over keys to the buyer.

MAXIMIZE YOUR HOME VALUE

Compass Concierge is the hassle-free way to sell your home faster and for a higher price.

From staging to renovation, our exclusive Concierge program transforms your home with zero upfront costs and no interest. By investing in your home's potential, we aim to provide a swifter, more profitable sale.

  • Concierge listings sold 11% above ask—compared
  • to MLS listings which sold only 3% above ask price. (June 2021*)
  • 80% of Concierge listings sold within 3
    months—compared to only 61% of all MLS
    listings! (March 2021*)

 

Key Services Include:

Fresh paint
Strategic staging
Updated HVAC
Updated plumbing
Cosmetic renovations
Custom closets
Storage support
Roofing repair
Upgraded electric
Structural fencing

Greater marketing and exposure for your home

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Beinfield Collective Seller's Guide

Learn More

PRE MARKETING / COMING SOON

Target Audience
Our sphere of influence and buyers

Objective
We will organize your listing needs (photos, floor plans, video, copy etc.) and promote as a Coming Soon to build excitement prior to the listing going live.

Marketing will ensure the listing is in a premium spot with stunning images and copy while generating buzz prior to the listing going live: We will work on premarketing tactics by organizing listing photos, floorplan, 3D tour or video. We will create an informative listing description, highlighting the property’s key features. We will then post your Coming Soon on social media and send Coming Soon emails to our network. 

 

Your listing is now ready to be properly advertised!

PRIVATE EXCLUSIVES

Target Audience: Compass’ network of Agents.
Objective: Leverage the Compass network of professionals to generate buyer interest in your home before it hits the market.

Privacy: We can create early buzz for your home using Private Exclusive on
Compass.com. This will allow us to share information and access to your home only within the Compass network of agents and their serious buyers.

We will generate buzz about listing within the Compass Community by doing the following: Sharing your home one-to-one with Compass agents and prospective buyers. Post on internal social channels, ex Workplace groups. Update and perfect home’s listing photography.

Prep your home to become market ready using Compass Concierge.
Key Result: Home is now turn-key and will sell faster and at a higher price.

We will use office events to network with fellow agents, ex. Highlight in Sales meetings.
Key Result: Raise awareness locally and garner pricing feedback from other Compass agents. 

Continue as a Private Exclusive or go live
on the MLS: Review buyer feedback and decide whether to stay as a private exclusive or go live on the MLS.

If you decide to Stay as a Private Exclusive listing: We will continue to market your listing one-to-one with the Compass agent community and interested buyers. This will continue to maintain your privacy.


If you decide to go live on MLS...

We will make your listing a Compass Coming Soon/MLS Coming Soon and/or go “Active” on compass.com and the MLS.


We can create a Compass Coming Soon and MLS Coming Soon (within one business day of the Compass Coming Soon). This will give a preview to other brokerages before the general public, giving their clients a chance to see your home before the rest of the market.


We will continue to pre-market your listing, now publicly, to generate additional buzz and receive market insights.


Turn your listing Active on the MLS.


We will email our larger spheres and publicly advertise to consumers who are in the market for your home. Your home will now be live in the MLS and syndicated across multiple platforms to the general public.

Our Step-by-Step Plan

As your trusted advisors, we’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.

Key Terms

Get a better understanding of common real estate language and practices.

Potential buyers provide an overall financial picture and mortgage brokers provide an estimate of what level of loan you will likely be pre-approved for

Advanced approval from a bank or other lending institution for a home mortgage. The buyer provides a full financial picture and documentation to the lender, and goes through a preliminary underwriting process. Pre-Approval is critically important for a buyer to understand their true purchasing power and make their offer more attractive to sellers.

Assessment of the property’s market value, for the purpose of obtaining a mortgage and performed by a licensed appraiser.

Expenses incidental to a sale of real estate, such as loan fees, appraisal fees, and title insurance. If you are receiving a mortgage, your mortgage broker can provide a detailed breakdown. 

Certain criteria that have to be met in order to finalize the sale

A background check on the property and the seller to ensure there are no outstanding debts or claims upon the property.

Insurance to protect the buyer and lender against losses arising from disputes over the ownership of a property.

A fee paid to the local government to officially report a sale of a home; usually paid by the buyer.

OUR COMPASS TOOLS AND PROGRAMS HELP YOU FIND YOUR NEXT HOME

FIND YOUR DREAM HOME WITH COMPASS

No matter where your move may take you, our national Compass network can help!

In real estate, relationships are everything. Our national network of agents covers 45% of the country's population, making Compass a coast-to-coast network of collaborative, hardworking agents. When you're looking to move to a new area, We leverage these local and national connections to make your dream home yours.

Work With Us

Our expansive network and white-glove service ensure a bespoke experience for both buyers and sellers.
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